
Breaking the 10K Ceiling with Michelle Crandall
IN THIS EPISODE:
293 - Michelle Crandall hit a $10,000 month in her pet photography business—but instead of popping champagne, her brain flipped out.
If you’ve ever downplayed your wins or feared that success makes you “unrelatable,” this is the episode you need. Heather Lahtinen is chatting with Michelle to unpack the emotional roadblocks around money mindset for photographers—and how to finally overcome them. Once and for all.
What to Listen For:
- Why hitting a $10K month can still feel like a failure
- The sneaky way your brain robs you of celebrating success
- The “relatability trap” photographers fall into—and how to escape it
- How money stories from childhood shape your business today
- Why success can feel like a core value conflict
- The hidden cost of staying small and humble
- What it really means to inspire others
- Why it's not your job to manage other people’s emotions
- How to reframe your money mindset to fuel growth
- Two confidence-building challenges to help you OWN your success
This episode is a deep dive into the emotional side of business growth and money mindset for photographers. Michelle's story reminds us that hitting financial goals is just one part of success—you also have to let yourself feel successful. If you’re ready to shift your mindset, celebrate your wins, and stop hiding your light, this one’s for you.
🎧 Listen to the episode now and don’t forget to subscribe, leave a review, and share it with a fellow photographer who needs to hear this! Want to go deeper? Join us inside Elevate at www.freedomfocusformula.com/elevate - save the $200 enrollment fee with the code: PODCAST.
Resources From This Episode:
- Join Heather’s next FREE coaching call at www.getcoachedbyheather.com
- Master your pet photography craft at www.hairofthedogacademy.com/academy
- Create a profitable portrait photography business at www.freedomfocusformula.com
- Break into the world of commercial (B2B) pet photography at www.hairofthedogacademy.com/commercial
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Full Transcript ›
Nicole Begley (00:00)
In today's episode of the Freedom Focused Photography podcast, Heather is chatting with Michelle Crandall about her first 10K month. Now, you would expect this would be a celebration, but our brains can be pretty tricky and instead, it sent Michelle down a path of wanting to shrink and just hide from her success.
If you haven't experienced this yet, it's coming for you one day. So definitely take a listen to this episode. Stay tuned.
Nicole Begley (00:31)
I'm Nicole Begley, a zoological animal trainer turned pet and family photographer. Back in 2010, I embarked on my own adventure in photography, transforming a bootstrapping startup into a thriving six-figure business by 2012. Since then, my mission has been to empower photographers like you, sharing the knowledge and strategies that have helped me help thousands of photographers build their own profitable businesses. I believe that achieving $2,000 to $3,000 sales is your fastest route to six-figure businesses;
that any technically proficient photographer can consistently hit four figure sales. And no matter if you want photography to be your full-time passion or a part-time pursuit, profitability is possible. If you're a portrait photographer aspiring to craft a business that aligns perfectly with the life you envision, then you're in exactly the right place. With over 350,000 downloads, welcome to the Freedom Focus Photography Podcast.
Nicole Begley (01:30)
Hey everybody, welcome back to the Freedom Focus Photography Podcast. I'm your host, Nicole Bagley, but today I'm stepping back and Heather Lottinen is taking over the microphone to have a conversation with Michelle Crandall about her recent success and how that just spiraled inside of her brain. So stay tuned and enjoy.
Speaker 2 (01:52)
my friend Michelle from Pets in Focus is joining me in this episode to talk about a milestone that she recently hit in her business. The funny thing is that most of us think when I make a certain amount of money or I get X number of clients, I will feel great. I will be so happy. The problem is
that your brain comes with you no matter what you achieve. Michelle is a coach inside of our Elevate program and she is highly trained in helping photographers manage their minds around the challenges we face as business owners. But as she mentions in our conversation, it's so much easier to see it in others than ourselves. If you'd like to grow your photography business or get help managing your mind around the highs and lows,
You should definitely check out our Elevate program. If you go to flourish.academy, just click on Elevate. That link is also in the show notes. I hope that you enjoy our conversation. Welcome back to the podcast, Michelle. I'm so delighted you're here today. I think you have a story you would like to share with us that we need to look at from a few different angles. So what's up?
Speaker 1 (03:06)
Yeah, well, thanks for having me back. This story is going to make people laugh and maybe cry and we'll all do it together. Okay. So I've had a pretty big year with my photography business. I'm really excited. I'm doing this project, which is giving people a reason to book with me, which I think is kind of where my struggle was the past couple of years. So I've got this project going on. They're booking.
I'm super excited. It's all working, Heather. Remember how we talked about things are finally coming together, they're finally starting to work and people are going through the process and they're buying. So last month I had my biggest month ever to date. mean, there were some years that I didn't make as much as I did last month. And my
Speaker 2 (03:51)
I'd
that number. Because you are you comfortable sharing that number? It's like, I don't care if you're comfortable or not, not, we need to hear the number.
Speaker 1 (03:58)
It was a $9,800 a month.
Speaker 2 (04:01)
So basically a $10,000 month. Amazing. Congratulations. Yeah.
Speaker 1 (04:04)
Basically a 10,000.
you. The problem is Heather, my brain went with me.
Speaker 2 (04:10)
⁓ shoot.
Speaker 1 (04:12)
Don't you hate when that happens?
Speaker 2 (04:13)
Yes, why?
Speaker 1 (04:15)
No.
So I came up with all of these stories and I was scrolling Instagram and it came across this graphic that kind of stopped my scroll, so to speak. And it said, you're never happy because have you ever thought that it's because you keep raising the bar? And it really hit me because if you would have said even last year, oh my gosh, Michelle, in a year you're going to have in six months, you're going to have a $10,000 month.
I would have laughed in your face. Sure. Right. Absolutely. And I did. And I hit it. And I was like, my gosh. Now what?
Speaker 2 (04:56)
Did you even so did you have brief let's say was your moment of like this is amazing I'm so happy I'm thrilled that's a six figure business how long did you stay in happiness and celebration.
Speaker 1 (05:13)
seconds. ⁓ right. I like your your 2.3 seconds. Yeah, yeah. Yeah. quickly. I Okay, I wrote it down. And I was like, Okay. Like, I mean,
Speaker 2 (05:15)
Gosh, okay. All right
Speaker 1 (05:32)
we've been working together long enough for you to realize like, this is what I've wanted. This is what I've working for. Okay. Like this whole time, this is what, this is my whole goal. And I finally get here and I'm like, well, I mean, it's because of this project. It's not because of anything that you're doing. then all of these excuses come through, right? Well, that's just one month. Everybody else has 12 months, you know, blah, blah, blah, blah, blah. And it just goes on and on and on.
And I had a friend ask me, how are going to celebrate? And I didn't even consider celebrating. It wasn't even on the, it wasn't even a thought. So clearly I need your help.
Speaker 2 (06:06)
my gosh.
So you you summited Everest is what you did. I mean, you made it to the top. You're at the top of the mountain and then you're looking around. So what was wrong with the view?
Speaker 1 (06:28)
So much fear came in. ⁓ How am going to replicate this? What happens when the project is over? Well, I can't tell anybody about this because that's not who I am. I'm the people's coach. I'm the one who's struggling right alongside you. And if I have a great month, then that means I'm not struggling anymore. And so now I can't be the people's coach.
Speaker 2 (06:50)
⁓ wow interesting so if I have success people won't be able to relate to me and if they can't relate then I can't coach them.
Speaker 1 (07:01)
Yeah, really? know it sounds silly. Yeah, yeah. Back to me. but that's where my thought went. Yeah.
Speaker 2 (07:07)
Right, you have to be relatable. In order to be relatable, you have to be in struggle all of the time.
Speaker 1 (07:14)
Yeah.
Speaker 2 (07:15)
Okay. Interesting. You know what this reminds me of? I had a friend, is years ago, who was on a weight loss journey and she was helping other people with it. But the way she was positioning it was such that she could never allow herself to actually lose weight because then that would, it's the same type of thing. She would alienate the people that were on the journey with her.
and she needed to be relatable. So she needed to be fully in the struggle and not ahead of them, you know, but just in it with them. I said, Hey, you just want to pay attention to how you're positioning yourself here because you can do both. You can struggle. And by the way, we all were, you're going to continue to struggle, but you can also succeed, which is, you know, then you're an inspiration and they look at you and they aspire to.
achieving what you've done. But in your brain, your brain, not you, your brain was like, no, then they won't talk to me anymore.
Speaker 1 (08:14)
Yeah. It's, and I think it comes from, you know, I talked to a lot of elevators. I talked to a lot of people. mean, like you kind of forced me to do that. And in a good way, you, I'm out there and I'm talking to people. And what I see is that there's, there's an ins it can be an inspiration or sometimes people can take it as like a jealousy or proof that they're never going to get there. And I worry about that. Yeah.
Speaker 2 (08:39)
and you were worried about that?
Speaker 1 (08:43)
Because it's happened to me too. Like I'm, you know, I'm a regular human, just like everybody else with a regular, well, I don't know about if I'm a regular brain, but like.
Speaker 2 (08:52)
exceptional brain you're you have an exceptional brain very creative one. Yeah
Speaker 1 (08:57)
It's very creative. It's happened to me too, where like, I can be really happy for one person. And then I see somebody else and it's like, not me? know, and that's, that's the part I want to be the inspiration for people. And I don't want to cause them more drama in their own brain than is already going on. You know? Yeah.
Speaker 2 (09:16)
because that's happened to you.
Yeah, so that feeling sort of you feel defeated when you when you have this sort of jealous reaction to someone succeeding. So because that has happened to you. Oh, for sure. Oh, yeah, self included. But then we project that on everyone else. So there's there's two components here. Remember, our coach says everything's 5050. There's
Speaker 1 (09:28)
It happens to a lot of people.
Right.
Speaker 2 (09:42)
Sometimes you see something and you're inspired and that's what you want to be for people. And sometimes you see things and you're defeated and you don't want to be that, but guess what your brain focuses on? What you don't want to be. And so it's going to hide and keep you small rather than saying, yeah, both of those are true. Both of those things are true and both exist, but I'm going to focus on how I'm an inspiration and inspire others rather than dumb myself down.
Speaker 1 (09:54)
The don't.
Speaker 2 (10:11)
because of the chance that someone might feel something because they saw me achieve or hit a goal. But hold on, let's take this one step further. Does that mean that we can control how other people feel?
Speaker 1 (10:28)
No, we never. No, it's not up to me to make you feel anything.
Speaker 2 (10:35)
You can't, it's my thoughts. If I'm struggling and I see you win and I have thoughts that tell me I'll never be able to do that or it happens for everyone else or I'm a loser or I'm slow, whatever they are, I'm going to feel defeated, but it is not because of what you did. It's because of what I'm thinking and that's my responsibility. But the opposite is also true. If I say, my gosh, that's amazing that she did that.
think that's possible for me as well. And then I feel inspired, but that's also all of that is generated by me. None of it really had anything to do with you, except you posted something or you talked about something and then I had a thought. So it's just interesting to me that we would hold ourselves back thinking we can control someone else's thoughts.
Speaker 1 (11:28)
Yeah, you know, I teach this to other people. Backtracking like, yes, right. Actually, Heather is right on. I can't control what anybody else thinks or says or whatever.
Speaker 2 (11:32)
It's the funny.
So with that in mind, if you're able to, and I know you are, you see that very clearly, okay, if I'm able to become aware of that, what do I wanna do? Where do I wanna focus?
Speaker 1 (11:58)
Well, of course I want to focus on the inspiration side.
Speaker 2 (12:01)
So what would you need to think or believe in order to openly share what you're achieving?
Speaker 1 (12:09)
I would need to believe that this is going to help even just one person and focus on that one person there. Yeah. Instead of all of the other stuff that may or may not even be true. And even if it is true, it's not on me.
Speaker 2 (12:18)
it is.
right?
It's not on me. It's it's because they have thoughts. And how how does hiding your achievements help help inspire anyone like it? There's no chance for you to inspire someone if you don't talk about it. Zero chance. Right. So then if I if I withhold that
Speaker 1 (12:45)
Also zero chance that I could hurt anybody. And that's where the struggle came from.
Speaker 2 (12:49)
interesting. And that's where your brain goes.
Yeah. So I won't hurt anyone. So I'll just, it's, you know what this is. It's just a matter of where you're focusing your eyes. Right.
Speaker 1 (13:01)
Yeah,
yeah, you're absolutely right. ⁓
Speaker 2 (13:04)
If
I focus on, want to inspire people, or if I focus on, I don't want to hurt anyone's feelings or I don't want anyone to feel a certain way, you are going to act based on that thought or not act, right?
Speaker 1 (13:17)
Yeah. Well, it's just like we spoke briefly before the call. What do you want to focus on? Or do you want to focus on things that you can't do versus things that you can do?
Speaker 2 (13:28)
I mean, it really, it really is that simple. It comes down to, I want to focus on the people that I inspire and that I help. And if there is a person that feels defeated because they see your success, like, you know, I'm, I have, I have compassion for that person, but I'm not responsible for their thoughts. So I'm not saying I don't care.
or that's on them, you know, no, I feel for that person and I wish I could help them, but I can't hold myself back or again dumb myself down because they might have thoughts.
Speaker 1 (14:05)
Yeah.
Speaker 2 (14:07)
You know, I mean, how does that serve the other people that you want to inspire? And more importantly, how does that dishonor your how does that dis honor? mean, we don't share the video, but Michelle and I are on zoom and I'm like pointing. How does that dishonor your effort?
If you stay small, I just think that that's dishonoring to Michelle.
Speaker 1 (14:34)
Yeah, but it's comfortable.
Speaker 2 (14:37)
interesting.
Speaker 1 (14:38)
Yeah, it's comfortable. It's, you know, it's introvert Michelle. It's here I am. I can do my own thing. You know, it's like my whole business plan. Remember how they're way back in the beginning when I wanted to sit in the corner of a dog agility arena and never speak to anyone and they just buy my stuff online and right. All was great, but it wasn't great. Like it was terrible. And that's it's, it's a
I don't want to say it's a constant struggle because I'm getting so much better at it. Still in the back of my mind. My comfort zone is away from everybody. My comfort zone is to not talk to anybody, to not be a show off, to not boast about progress. Oh, this is so great. You know, I don't want people thinking that I'm a snob or whatever.
Speaker 2 (15:25)
But that's, those are because you're having thoughts.
Speaker 1 (15:31)
Yes, they are.
Speaker 2 (15:33)
What are some just try them on? What are some other thoughts that might feel better?
Speaker 1 (15:44)
I am an inspiration to show people how this can happen even for them, even when they didn't think it was possible.
Speaker 2 (15:54)
I, and I did this, everything is working. I did this and I'm an inspiration. I'm basically a super genius, basically.
Speaker 1 (16:03)
basically.
Speaker 2 (16:04)
I know that's a stretch for you to try to think that. But could we start with a thought that I'm an inspiration and people need to hear this? Like it's important. Yeah, it's important.
Speaker 1 (16:16)
I'll need I'll need a ladder thought to get there. But yeah, it's, it's seen. I think the reason why it's hard to get through this brick wall that's around me is that it's
Speaker 2 (16:19)
Yes.
Speaker 1 (16:33)
ingrained in my like sense of self to not be a show off.
Speaker 2 (16:39)
identity, self concept.
Speaker 1 (16:41)
Yeah. And so when I go around saying like, look at me. I had a $10,000 month. Cause you know, that's exactly how I say it. Right.
Speaker 2 (16:49)
Right, right.
Speaker 1 (16:50)
But when I do that, it's like a core value conflict immediately. And so that's, I think, part of why it's so hard for me to be vocal about this. And for me to even say I can be an inspiration is like uncomfortable.
Speaker 2 (17:07)
The core value conflict is real when you think I'm being a show off. I'm saying, look at me. I'm bragging. My ego is big. You know, that's the core value conflict because you don't want to be those things. Yeah. But where are you? Yes. But where you have made, uh, let's say an erroneous connection is that saying you had a $10,000 a month equals
I'm showing off. Everybody look at me. Equals core value conflict.
But when you say, I had a $10,000 a month, there's a choice after that.
The choice is, you know, go down this road of that equals I'm a show off and there's a core value conflict. I'm to go hide in the corner. And that makes sense. That makes sense. But if you think I had a $10,000 a month, which is your circumstance, that's what happened. Then next you have a choice as to how you think about it.
Yes. That's, that's where you can make a different decision. Yeah. Your brain's automatically going to go to look, I don't, you know, I'm showing off and I'm saying, look at me, right? That's where your brain automatically goes. I don't want to dishonor that. That's like, okay, yeah, that makes sense. And then I equal to that to a core value conflict because that's bad because of this, because, know, and then it just goes off the rails. But if you back it up and say, I had a $10,000 a month.
Speaker 1 (18:37)
Yeah.
Speaker 2 (18:42)
If I wanted to feel really, really good about this and excited to share.
What would I need to think?
Speaker 1 (18:55)
I don't even know the answer to that either.
Speaker 2 (18:57)
Interesting.
Speaker 1 (19:00)
right? In its own. I don't even know what that thought would be.
Speaker 2 (19:00)
Right?
Because your brain will not allow it because it's made a connection hardwired, know, for hardwired. If I say I made money, I am showing off.
Yeah. Do you think, gosh, I'm in trouble. Do you think I'm always showing off when I talk about money or that I'm saying, look at me or bragging? because I do.
Speaker 1 (19:30)
No.
You do, but you do talk about money all the time. That's one of your goals is to help us make more money as photographers. But I've never felt like, oh, you're bragging about, you know, however much money you've made. I don't know. It's a, with others, it's a neutral circumstance. Your annual income is 5,000, 10,000, 50,000, 100,000. That's your neutral circumstance.
Speaker 2 (20:03)
Correct, it's neutral.
Speaker 1 (20:06)
This goes way deep, way deep, like family of origin stuff. Money stories. Yes. stories playing out in real life.
Speaker 2 (20:11)
Of course, of course.
I mean in real life, in real time and man, you and I were saying before, you know, we're sick of talking about our 11 year old selves and what they heard. So the difference, the differences, I made $10,000 in one month. There's a thought after that, that your brain's not even letting you go to a better thought than, you and I have different thoughts on the same circumstance. So
Speaker 1 (20:24)
Yeah.
Speaker 2 (20:42)
I can remember my first $10,000 months and thinking, my goodness, this is awesome.
Speaker 1 (20:49)
Yeah.
Speaker 2 (20:50)
Like, this is amazing. And I was able to do this. What is happening? This is crazy. This is the coolest thing ever. What else can I do? What's possible? And getting really excited so that when I shared it, what you heard was that passion and excitement. You never heard bragging or showing off because I wasn't thinking it. And what you think comes out in your words. Yes, or not if you hide them.
Speaker 1 (21:11)
Yeah.
or not, or they just see silence.
Speaker 2 (21:21)
They're just silenced, which is a shame. I was just so excited. I didn't have any thoughts or fear of telling anyone. I tell anyone and everyone how much money I make all the time because I think it's amazing. I'm really proud of what I've built and I own that.
I own that, but not in a way that's like, look at me in my brain. It's like, look, what's possible. Not look at me, look what's possible because I, you know, I grew up very poor and, economically challenged, shall we say. And so I think if I can do this or make this shift, making money, or even the way I think about it, I.
literally want to share that with everyone because then I think that's if that if I was able to do it, it's possible for anyone. Yeah, so I'm excited. The glucose possible. I figured some things out. Please will you let me tell please let me tell you about them. Please let me help you. Those that's like the line of thinking. That's where I go. I mean with practice. And so then I'm just like, I'm just sharing everything. I'm just talking to everyone. You won't believe it. This is crazy. And I know that
Speaker 1 (22:28)
Yeah.
Speaker 2 (22:40)
I can see people's faces because I have eyes, Michelle. Sometimes when I say these things in real life to people and I say something like, my gosh, I had a $50,000 month. Like, is that the craziest thing you've ever heard? I see their faces like they can't even believe I'm sharing these numbers.
Speaker 1 (22:57)
Yeah. Taboo, kinda.
Speaker 2 (23:00)
I'm just like so excited about it. like, can you even believe that? Isn't that amazing? And I help people and then they make more money and then I make more money and then we're all making more money and we're doing it in a way that's like fun and we have so much freedom and we're liberated from the man and it's just crazy. And we work when we want. Most of them photograph dogs. They photograph puppies and they're bringing in 10, $20,000 a month. yeah.
That's amazing. And I'm so passionate and excited about it that I'm not thinking about how they might see me.
Speaker 1 (23:35)
Yeah, it comes from a completely different place. Yep. Yeah.
Speaker 2 (23:39)
Yep, so what are we gonna do with this?
Speaker 1 (23:44)
It's going to start internally. Yeah. Got to start internally. It's got to start with acknowledging that this is, this is a money story of mine, that making more money is bad. Right. And adjusting from there and testing the waters and saying to someone, you know, that I wouldn't normally talk about that with like, Hey, I had a great month. How's your business going or whatever? Yeah.
Speaker 2 (24:09)
I have two challenges for you. This is going to be great fun.
Speaker 1 (24:14)
Your
great fun and my great fun are different Heather. Let's just. right? Right now. Okay.
Speaker 2 (24:19)
first one I think is going to be easy because I'm like actually kind of mad at you that you didn't share this inside of our elevate group that you had your first $10,000 month and you're I know what you're going to do. You're going to be like, I had my first $9,820 a month and I just want and I'm like, no, I just want you to post that you had your first $10,000 a month. And did you guys know, did you guys know that 10,000 times
12 months would be 120,000. So I'm basically a six figure photographer, basically, you know, and you make a joke about it and it's funny. Instead of, well, it was 9,000 and I only did it one month. I didn't do it 12 and just dumbing it down. I actually want you to play it up.
Speaker 1 (24:54)
Yes.
Okay, that will be a challenge. Yeah, I'll do it.
Speaker 2 (25:08)
And then listen, I don't have any problem with you sharing like this was difficult for me to share because I've got a lot of stories about it. Heather and I even recorded a podcast on it, you know, you can tell them, make sure you listen to whatever episode this will be and see what my stories were. Like, I don't have a problem with that, but I just want you to, to play it up from a place of excitement and look what I did. And I'm so proud of myself. I mean, can you be proud of yourself?
Speaker 1 (25:34)
Yes, I can be proud of myself. I just struggle telling other people that too.
Speaker 2 (25:42)
because that would be bragging and we just don't see that. So there's something to work on there, just reframing the thought and catching it when it comes up, which is fine. But the second challenge, this is gonna be a little more difficult, is I want you to find someone in real life, maybe a friend or someone you see at agility or the gym or your music friends. I want you to say, I just wanted to share, I'm so excited.
I had my first $10,000 a month in my business. Isn't that the craziest thing? I photographed puppies. I mean, it's so fun. It's being like generate, cultivate that level of passion and excitement that is there. Just allow yourself to feel it.
Speaker 1 (26:24)
Yeah. Yeah. Well, it goes into, okay. So that's the key, right? Allowing myself to feel it. Right. Because I am excited and I am proud of myself and I am like, my gosh, how cool is this? Not only puppies, doxins, my very favorite dogs of all time. Are you kidding me? This is so exciting. But that feeling of like excitement, passing that on to other people.
Speaker 2 (26:41)
I love them. Yes.
Speaker 1 (26:52)
It feels braggy. And that's what I just don't like.
Speaker 2 (26:58)
Well, I mean, maybe it is, but I just don't think that thought serves you. I don't know if it is or it isn't, to be honest. I just, I see it differently, but I mean, I'd like to spar with you. So I'll indulge it. You know, let's say that it is braggy. Okay. You know, there are thoughts that are true that just don't serve us to think.
I happen to think it's untrue. But if I can't convince you of that, if I said, Okay, well, let's say it's true, but doesn't serve you to think it. So what else could you think?
Speaker 1 (27:33)
What's another thought that I can have? Another thought that I could have is that, and this is something that I've been struggling with a lot in my personal life, is maybe it is bragging and is that okay?
Speaker 2 (27:42)
what if it is okay to brag that's I hadn't actually considered that. Like, okay, if it is bragging and you're bragging. So what
Speaker 1 (27:50)
Yeah. And it's okay. Yeah. That's not who I want to be. And I don't want to be that person that, you know, as I was out there being very dramatic about all the money that I'm making and this and that, but it doesn't mean that I'm a terrible person. Another thought that I could have might be that we are all here supporting each other, at least in my community. Most of us in business are just
happy to support somebody else however we can, whether that's purchasing something from them or telling somebody else something about them. And if they see that I'm doing good, that may give them hope that they also can turn it around if they're struggling. that I would probably prefer. Yeah. Yeah. That's the one that I would prefer to go with. That's a good thought.
Speaker 2 (28:30)
So that's really...
Well, then write it down. think you should write down that thought and choose to think it when you get because I know, I know, but this, but this is part of your challenges. Within the next few days, I want you to go tell someone in real life. And I want you to please, if you could observe what comes up in your brain when you're doing it, cause it might be uncomfortable.
Speaker 1 (28:40)
Just a minute to get there, Heather.
Speaker 2 (28:59)
get really curious. Like, that's what I'm thinking. And I thought that and then maybe shared in our Facebook group, like Heather forced me into this amazing experiment that I love to hate. And I did it. And it wasn't the end of the world. And this is what came up for me. And I managed it. And it was was okay. It's good. Not a problem.
Speaker 1 (29:19)
All right. I like it. I can do that.
Speaker 2 (29:21)
Okay, so let's wrap up with what have we learned today? What is the lesson here?
Speaker 1 (29:29)
my goodness. There's a lot of lessons in this podcast episode, Heather. The first thing is that just because I think that I think I'm bragging, it doesn't mean everybody else in the world thinks that either. Right. just because I think this is going to make someone feel bad. I can't control, like, I'm not making you feel anything. These are your thoughts and these are my thoughts and those don't have to, they don't have to make me hide.
I don't have to make me shrink.
Those are the big ones and there's some homework that you know, we'll see if that happens. Yeah
Speaker 2 (30:07)
And I just want you to notice, I think those are your latter thoughts from, know, I, this could make people uncomfortable because I'm bragging. And so we took it like to the next step, like it doesn't necessarily mean that I'm doing that. And then I want you to work on going even further to just being in complete excitement and positivity with yourself that, well, this is so amazing. And I created this and it's inspirational and I'm going to help people.
Like let's get it to fully positive from all angles. I mean, I'm not saying now, you know, it's just like, that would be the next step in the beliefs is first we, we negate the negative beliefs. That's funny, huh? Negate the negative. And then we work towards these more positive thoughts and beliefs that feel really good in the moment. then you don't even have to hesitate.
Speaker 1 (30:57)
Yeah, they become the norm. Yeah.
Speaker 2 (31:00)
Yeah. And you're going to do it. Okay. Thank you so much for sharing. can't wait to talk to you again about what your brain presents for you next.
Speaker 1 (31:07)
I'm sure it will be something.
Speaker 2 (31:09)
Thank you. Thank you. If this conversation resonated with you and you would like to get coaching and I think that you should because it's really fun and it's life changing. I'd love to help you head over to www.getcoachedbyheather.com to sign up for our next free fast track coaching workshop. I hope that you found this useful. I'll see you in the next episode.

Welcome!
I'm Nicole and I help portrait photographers to stop competing on price, sell without feeling pushy, and consistently increase sales to $2,000+ per session - which is the fastest path to a 6-figure business. My goal is to help you build a thriving business you love while earning the income you deserve.