Lessons from the Eras Tour
IN THIS EPISODE:
326 - Taylor Swift’s Eras Tour wasn’t just a concert. It was a masterclass in commitment, mindset, and leadership. In this episode, Nicole and Heather break down the business and life lessons hiding in plain sight.
What to Listen For
- The long-term mindset most miss
- Why effort always compounds
- How boundaries protect growth
- Separating noise from feedback
- Playing a bigger game patiently
- Building belief through action
- Why comparison steals momentum
- Commitment beyond motivation
- Choosing endurance over shortcuts
- Staying focused when opinions fly
Whether you love Taylor Swift or not, these lessons hit close to home. Success is built through consistency, boundaries, and showing up anyway. Tune in and see how these ideas apply to your business right now.
JOIN THE PARTY:
- Connect with us on Instagram
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Connect with Heather
Resources from this episode
- Crack the code to booking more clients inside Elevate – https://flourishacademy.mykajabi.com/elevate
- Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.com
- Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.com
Full Transcript ›
Nicole Begley (00:00)
Welcome back to the freedom focused photography podcast. I'm your host Nicole Bagley and I might be speaking quietly for this intro because I'm recording it from an airport lounge because I meant to do it this weekend and I forgot and I'm headed off to my mastermind in Sedona, Arizona this week. and so I wanted to get this done. So anyway, I'm living into the done. It's better than perfect. So if any of you out there are struggling with perfection, here you go. This is my special permission to you to just get it done.
Anyway, today's episode Heather and I are chatting about the Taylor Swift documentary. Now, if you're not a Taylor fan, don't tune out. We're really not talking that much about Taylor, but some of the quotes that she says in her documentary, End of the Eras, that she released in December β and how they relate to business because like her music or not, you can't deny that she's an incredible artist at the top of her game and also an incredible businesswoman. So.
No matter what your take on Taylor is, go ahead and stick around for this episode because I promise you're going to find some great takeaways. Enjoy.
Nicole Begley (01:03)
I'm Nicole Begley, a zoological animal trainer turned pet and family photographer. Back in 2010, I embarked on my own adventure in photography, transforming a bootstrapping startup into a thriving six-figure business by 2012. Since then, my mission has been to empower photographers like you, sharing the knowledge and strategies that have helped me help thousands of photographers build their own profitable businesses. I believe that achieving $2,000 $3,000 sales is your fastest route to six-figure businesses.
that any technically proficient photographer can consistently hit four figure sales. And no matter if you want photography to be your full-time passion or a part-time pursuit, profitability is possible. If you're a portrait photographer aspiring to craft a business that aligns perfectly with the life you envision, then you're in exactly the right place. With over 350,000 downloads, welcome to the Freedom Focus Photography Podcast.
Nicole Begley (02:03)
Hey everybody. Welcome back to the freedom focus photography podcast. I am your host, Nicole Bagley. And, β we have Heather back on the podcast today. I'm super excited for this conversation. β but I'm glad it's an audio podcast because Heather and I are like the tail of two cities. Do you have any son? I'm guessing it's cloudy there in Pittsburgh. Make you even. β okay. Gotcha. Gotcha. So she has somewhat reasonable white balance.
Heather (02:24)
There is sun today. There is sun. I just I have my blinds closed
Nicole Begley (02:32)
It's on the cool side, but it's, correctly cool where I look like I am a hundred percent jaundiced from this camera. β and it must be some sort of setting in Riverside, which is the software I use to record the podcast because it didn't look like this on zoom. So I don't know. I tried to troubleshoot. So it is what it is. We are just, am, I am, see here's what's happening. Heather. I am, β a lesson in action.
that like, I'm not waiting until it's perfect. We're just recording the podcast. And when the social media clips go up, people think I might be jaundiced. And it is what it is. Yeah. Yeah. Yeah. Yeah. It actually, this actually fits into what people are thinking about me and my jaundice-ness actually fits into one of my quotes we're going to talk about today. β my gosh. β
Heather (03:02)
Right.
That's okay. Don't worry about your liver. You'll get emails and that's fine.
That's perfect. It was meant to happen. That's this way. Yeah.
Nicole Begley (03:28)
So anyway, so what are we chatting about today? I wanted to chat with you about this one because I think most people know that I am a fairly recent within the last two years Taylor Swift fan. The fandom started when I was like bored one day and watched the Miss Americana documentary on Netflix and then when Cheerio released 1989 and then I just went down a whole rabbit hole of things. So
Heather (03:45)
Mm-hmm.
Nicole Begley (03:56)
Yeah, I was able core memory 2024. was able for Lauren's 17th birthday. We, um, went to London to see Taylor the last show at Wembley, which was amazing. Why did we go to London? Oh, I'm glad you asked because tickets were like a quarter of the price that they were in the U S and then I just use miles for a quick, easy hop across the pond. Um, and it was the best much.
Heather (04:23)
It's always cheaper for you to go to London.
Nicole Begley (04:26)
significantly, even with hotels, it was cheaper because I also use some miles for that. β so yeah, so anyway, highly recommend if you want to go see an artist and you can't see them in the U S like just why on over to Europe. β
Heather (04:39)
That would actually
not have occurred to me. So Craig and Ella went to the Eras tour as well in Pittsburgh. I don't know why or how one of her friends ended up getting tickets in the pre-release and they were reasonable. And I remember thinking, and I can't remember the number, but I just remember thinking, that's pretty reasonable. And then when they got there, Craig sent me a photo of their seats. I kid you not. The very last row in the upper deck.
Nicole Begley (04:51)
well, okay. Uh-huh.
But you are in the stadium. β
Heather (05:08)
Ha
They were they were in the stadium. I was at home. The concerts are
just too loud for me, you know, and too late at night. But they loved it. They had a great time. They actually went to the Reputation Tour as well. Interesting story about that. I was working closely with Fuji during that tour and they had exceptional seats that they gifted me. They gave me four seats to that concert. So I gave those to Craig and Ella and she took two of her friends and they had
Nicole Begley (05:17)
That's funny. β
β
Heather (05:41)
the most amazing time.
Nicole Begley (05:43)
Well, that's like a great little perk.
Heather (05:45)
Yeah, wasn't that something?
Nicole Begley (05:47)
I love it. love it. β so yeah, so I was really excited when this past December, she had a new documentary coming out that kind of relived the end of the Eras tour. and I was watching it though, and I just couldn't help but notice how many parallels there are that we could talk about just her, her experience of the Eras tour, and then us running a business and really just our life. β so I wanted to.
share some quotes, and then talk about them. I've got five, actually six, because I have a bonus one to end on.
Heather (06:22)
bonus is fun. And I will say that whether you are a Taylor Swift fan or not, I am going to highly recommend that you watch this series on Netflix because it is fascinating. It is so good. We watched it the second they dropped episodes like in a series. was. is that what it was? sorry, sorry. Yeah. And.
Nicole Begley (06:34)
Hmm. Mm-hmm.
It's on Disney Plus. think it's on Disney Plus. Yeah.
Heather (06:49)
Oh my gosh, we could not get enough of this. Like we planned our evenings around it and it was so fascinating. Ella and I actually have quotes that we talk about all of the time. It is just a must watch. If you're a fan, great. If you're not, look for the business. I mean, there are so many lessons here. So I'm actually thinking that we need to record a series of episodes on this because I know you have these quotes. I have some ideas. So this is
Nicole Begley (06:52)
Mm-hmm.
yeah.
Heather (07:19)
the first on this topic.
Nicole Begley (07:20)
I love it.
love it. I will chat about Taylor all day long. And yes, whether you like her music or not, you cannot deny that she is an incredible business woman and an incredible artist. like full stop, there's stuff to learn from, anyone that's at that level of their game. Yes. So, all right. The first one, which was my, my favorite is, um, everybody's jealous of what you've got. No one's jealous of what you had to do to get it.
Heather (07:28)
Right.
Yes.
Isn't that the truth? Because how long have you been in business, Nicole?
Nicole Begley (07:48)
Ha ha!
β my gosh, 16 years and I've been doing, I've even been doing the online education now for over 10.
Heather (07:55)
Right. And so people will look at that.
I know I thought of that the other day because it's 2026 that came to mind and I thought, wow, that's a long time. That's a commitment. That is a commitment to the industry. And I'm sure people see your sales, still your sales. I'm talking about your photography sales, your IPS sales and think, β that would be great. That must be nice. And it's Nicole and all of these things. But I knew you when you very first started with
Nicole Begley (08:08)
Mm-hmm. Yep.
Heather (08:30)
families and photographing different things and you all you've always had a really good attitude. You were just like, yeah, this is what we're doing. And you did it and you executed and things take time. And if you're willing to do that, I believe that ultimately and always you will experience success.
Nicole Begley (08:49)
Yes. Yep. And, and remembering that like really no one, no one was dropped on top of the mountain. Like everyone had to climb it and everybody's path might look a little bit different. β but yeah, there's no, there's no substitute for hard work. One of the other quotes that just like made me laugh in there. So the air is towards three and a half hours and like it's choreograph, choreo, choreography heavy.
β like she, think she tracked herself, like she runs like 10 miles or something during the show. β anyway, so to prepare for that, there was a lot of gym time and a lot of like workouts. so she will have one. Our other quote was just, I've never worked out this much in my life. It's horrible. Yeah. Yeah. Which is just funny. Like, yeah, sometimes you have to do the things you don't want to do to get to the goal that you're looking for. Yeah.
Heather (09:21)
Right? Yeah.
Yeah, she did say that.
Right. She had her eye
on the prize and during that workout, she also said something like, there was one particular exercise her trainer was making her do and she's like, I have never done this in a show. I have never needed this in a show. It's horrible.
Nicole Begley (09:53)
That's
really funny. It was funny. So yeah, so lesson one, do the work. β Yes, do the work. Number two, focus on the service. β There was a quote too of, I wanted to over serve the fans. That was my main goal. I wanted to over serve them in terms of the amount of songs they were going to hear, the length of the show, what kinds of production they were going to see, different styles of dance, different worlds of dance, wardrobe, how far I was going to push myself.
Heather (10:23)
Yeah, didn't she say that like a normal concert or maybe even her last one pushing the envelope was like two hours or two and a half hours?
Nicole Begley (10:32)
Yeah, think
most artists are on stage for maybe two hours.
Heather (10:35)
Yeah. And that this was like unheard of, like not possible. I like the four minute mile with Roger Bannister was like, no, your heart's going to explode if anybody runs that mile in four minutes. And then he did it. Right. So this was the same kind of thing where she was, she was like, well, I think what happened, correct me if I'm wrong, is she started to amass the playlist and then it equaled three and a half hours. And then she was like, well, we just got to make it work.
Nicole Begley (10:40)
Yeah, yep.
Uh-huh.
Yep. Yes. She's like, well, this is what the playlist could be. β yes. Yeah, for sure. β and I don't, you just look at it you're like, happens if you have to go to the bathroom in the middle of the show? Like you just, you just don't just, it's just not on the table. β
Heather (11:06)
This is what it is. Yeah.
Certainly
don't eat anything that might disagree with you. I bet her nutrition was on point, like the timing of when she ate and everything for that reason.
Nicole Begley (11:32)
Mm-hmm.
Yeah. Yeah. There was one part in it too, um, which didn't make it to the lessons. I'm like, I feel like it should have, which was basically like after each concert, which, know, it ends at like 11 o'clock and then you're just jazzed. Like you are up. You have so much adrenaline from performing for three and a half hours that, but she would go had the same routine, go back to the hotel, take off her makeup, have a hot bath, like hang out with their cats and like sign 2000 CTs. That was like her, her wind down ritual, which is.
Just a good reminder that we all need some relaxation rituals and we all need to make sure we take care of ourselves.
Heather (12:07)
Yeah.
Yeah. Take care of yourself. That reminds me of how I felt after weddings. Like you, you're so exhausted, but you're so wound up. I would come home and take a hot bath actually. And then I felt like I was hit by a truck the next day. And I would just usually, usually take it pretty easy on Sundays. Although in her case, she was like either, right, right. Preparing for the next show or they were traveling to the next location.
Nicole Begley (12:30)
Look at the show tomorrow again.
β
huh. Yeah. Yeah. That's crazy. I think Ledin, she did five nights in a row. β It's a full week of work.
Heather (12:42)
I just don't even, we're watching it and I just could not wrap my head around how that's possible. How like physically that is possible to do something like that. It's unreal.
Nicole Begley (12:51)
Uh huh.
I know I ended up having to, cause we got all this snow down here and I ended up going out to the barn on Sunday. We got all the snow Saturday and I went out Sunday to help clean stalls. Cause a lot of the stable help couldn't get there and my trainer lives on site and I've asked in the past like, Hey, do you need any help? And it's always, Oh no, I've got it. I've got it. I've got it. So I said, I'm like, Hey, if I can get out of my neighborhood, do you need some help today? She's like, yes. I was like, Oh, she, okay. I'm coming. I'm on my way. Um,
Heather (13:17)
It's bad. Yeah.
Nicole Begley (13:20)
And so I ended up cleaning like 10 to 12 horse stalls. I got home that night and I was like, I am wrecked. β my gosh. Forgot how physical that is. Okay. But anyway, focus on the service, focus on over serving the fans. Like how can we surprise and delight our clients from when they first reach out to us all the way through to the delivering of the artwork and even like future follow ups, like a
Heather (13:28)
Hahahaha
Nicole Begley (13:50)
If you're a wedding photographer, happy anniversary card. If you're a family photographer, like I don't know, maybe a little birthday card for the kids. If you're a dog photographer, a gotcha day card or a birthday day card for the dogs. Like, surprise and delight.
Heather (14:04)
One of my favorite things to do was one month prior to the wedding date, would just send a note that said, happy one month pre-anniversary or something like that. I don't know. I would just like be funny about it. And then on their one month anniversary, I tried to time it so that their package showed up that day or as close to that day as possible because I would say happy one month anniversary. My contract said that I would deliver the photos between four and six weeks after the wedding date.
Nicole Begley (14:15)
Yeah, right.
Yeah.
Heather (14:34)
I always did it right at four weeks because I didn't want them β waiting or just feeling nervous about it. But to extend that, she obviously did that for her audience, but she also did that for her team. The way she showed up for the band and the dancers was like unreal. So, okay, in the documentary, one of her, she had three backup singers, three
Nicole Begley (14:37)
Yeah.
Mm-hmm. β
Heather (15:03)
people sing with her. And one of them, I was going to say caught, okay. She did not catch cancer, okay. She got cancer. She had to have surgery, breast cancer. And so she was off for a little while and she came back and she was talking in their little meeting before the show about how β she was with somebody and Taylor was with them and she introduced her and she said, yeah, she sings with me. Taylor said this about
the backup singer, she said, she sings with me. And she was laughing. I don't remember her name, the singer, but she was laughing like, okay, I actually think you're the star.
Nicole Begley (15:40)
Cynda, something like that. Yeah.
huh. Yeah. Which this actually is the perfect segue. Thank you to number three, which is to be humble and be human. Like when he, at the beginning of the documentary, when she was just starting to practice and she would like go over and introduce herself to the dancers, she just walked over and said, it's nice to meet you. Hi, I'm Taylor. Like, yeah. Right. Yeah. Like just to be, just to be human. Like
Heather (15:46)
You're welcome.
Yeah.
Mm-hmm.
as if they didn't know.
Nicole Begley (16:09)
None of us is on an island. None of us are like, you know, we're all human. We are all the same person. β So just just be humble and be human, which I don't think that's a big issue potentially in, β you know, for all of us running our businesses. But I just thought it was I just thought it was a great a great lesson to keep in mind. All right. This is a big one. And I think we're going to go a little bit deep here. And that is protecting your energy. And I have two quotes about this.
Heather (16:11)
Right.
Yeah, yeah.
β good.
Nicole Begley (16:38)
Number
one, which technically, okay, I'll start with this one and then I'll go to the one that technically wasn't from the documentary. β She says, something could be about me and it can still be none of my business. And it was β during the podcast she was on, on Travis and Jason's podcast. She said to think of your energy as if it's expensive, as if it's a luxury item, not everyone can afford it.
which is huge. feel like we need to spend a little bit of time in here, which then goes into something can be about me and still be none of my business. Like someone can be talking about you and it's none of your business. Someone could be judging you. It's none of your business. Someone can be wondering like, who is she for charging that much for photography? None of your business.
Heather (17:15)
Yeah, like, yes. Yes.
I love that. I've heard my coach say that too. Also, she would say, somebody else's thoughts about you are really none of your business. You can't control it. So why do we need to even know or think anything about it? It doesn't matter. It's irrelevant. I like the way she framed that though, it's expensive. And not everyone has...
Nicole Begley (17:30)
Thank you.
Mm It's a luxury item and not everyone can afford it. Like you need to.
Yeah, like basically it was just like the people that you have relationships with that have invested in you in some way that like you have a relationship to retain. Yes, what they think about you matters. β But like the random person on the Internet, they can't afford your energy. They can't afford your attention.
Heather (18:07)
Right.
And it's not not everyone has the privilege to be in that inner circle.
Nicole Begley (18:20)
Yes, yes. Yeah, and just
because they might be a relative doesn't necessarily earn them that privilege just on that. yes, which gets gets into hold like, what's time to call our therapist for this one. β but yeah, but like that that space is earned your inner circle is earned.
Heather (18:27)
Correct. Correct.
So Michelle Crandall, know, the people's coach inside of Elevate, when I'm having a difficult time with something, I will often voxer her for coaching support. And I can't even remember what happened at this point, which tells you that most of the things that happen in our minds are really very unimportant. But so this was a couple of months ago. And she said to me, Heather, not everybody has the privilege of being in that inner circle with you. I can't even remember what it was about.
She said that and it just really hit me. Like I get to choose who I share what with obviously and then who I allow to speak into that energy. I thought that was profound.
Nicole Begley (19:15)
Thank you.
And whose advice you want to follow
and whose advice you would like to just not just to ignore Yeah, yeah β
Heather (19:25)
I don't even receive it. It's like I'm not even going to receive it. It's
a privilege to have my attention and my energy. And if you're part of that, then great. Obviously, we have a deep relationship. But if it's someone outside of that, it's like we don't even need to give it a second thought. So don't let it trouble you.
Nicole Begley (19:44)
Yeah, I love it. So this bears repeating. You should think of your energy as if it's expensive, as if it's a luxury item, not everyone can afford it because something could be about me and it's still being out of my business.
Heather (19:57)
man, who's her life coach and can I get on the roster?
Nicole Begley (20:01)
I think actually both those, when I was doing my research on this, think actually both of those were from the podcast and not from the documentary. So, okay, these are Taylor quotes, one not from the documentary, the rest are from the documentary. If you have a problem about that, that's none of my business. Okay. Number five, and this is about disappointment.
Heather (20:13)
That's okay. Right. Don't care. Yeah.
Nicole Begley (20:25)
Because two of the things that went into her creating the era show β was COVID, where just shows and everything had to stop, but she kept on releasing new music. β And then also the sale of her masters, where she lost control and ownership of her masters. Which, I mean, there are so many levels to unpack here from like how that happened. And then she was just like, β don't mind me.
Heather (20:32)
Hmm.
Right, right.
Nicole Begley (20:54)
β My fans love me, I'm just gonna re-record the same music and they just won't listen to the old ones. So by doing that, she completely devalued the original Masters. And then she went out and had an amazing like $2 billion tour to come back and buy back the devalued Masters.
Heather (21:15)
My gosh, is that not the most brilliant thing? I think it was Kelly Clarkson who tweeted her and said, why just not rerecord it? And she was like, OK.
Nicole Begley (21:26)
Yeah. Yeah. Where other people in the industry, this is another piece I'm segueing from what the actual code is here, but this is another piece of just because it hasn't been done before, doesn't mean it can't be done. And that is like when she set out to rerecord those, so many people in the industry were like, that's never going to work. What, what, like they just, they, didn't think it would work, but they didn't understand that because of all the, like all the, the time that she has put into.
Heather (21:37)
Yes.
Nicole Begley (21:55)
her fan base and how much her fans love her that they were just like, β you need me to do what? Okay, I won't listen to those. Like when they come up on Apple Music, nope, I'll go to the other one.
Heather (22:08)
I mean, unbelievable, right? One of the things I love and respect about her so much is her creativity. And that is that she looks at everything through, it can only be a tailored lens because I don't even think it's just like a different lens. I think she's so unique and gifted in so many ways. It's like you can't even imagine her creativity. She just, I mean, you got to watch the documentary, the way she riffs on things. But to do it in that way, something that's never been done, something that big and
Nicole Begley (22:20)
Okay.
Heather (22:37)
She almost makes it sound like, yeah, I'm just going to, you know, go here for lunch or like it's like no big deal. I'm just going to record all of this and put it out and everybody will follow. And it's no big deal. And she just instead of instead of playing a victim or being very victimized, which she was. So, I mean, that would have made sense. But instead of feeling sorry for herself, which maybe she did for a minute, I don't know. And she was like, this is unjust. It shouldn't be happening.
They are terrible. She was just like, well, what am I going to do about it? What's the action I'm going to take because I'm not just going to sit here and complain. And she did it. I mean, what?
Nicole Begley (23:18)
Yeah. So the quote that I never said, cause we went on the tangent, but it brings it all full circle is quote. We think that these bad things are happening to me β or to us. If you flip it around correctly and you react in a certain way, those things could be happening for you.
Heather (23:33)
Mm Yeah, nothing is ever happening against you or to you. It's all happening for you. And she's like,
Nicole Begley (23:39)
Sometimes it's hard to
see what the lesson is, but eventually you can see it. If you keep looking.
Heather (23:43)
Eventually you can and right
in what a what a huge example she is of that because for most of us it's much I mean to be honest much smaller things you know like not something so dramatic and and we've tend to feel sorry for ourselves but yeah no
Nicole Begley (23:55)
no.
Yeah. my gosh.
I love it. All right. So I have a bonus one too, which I thought was really fitting for us. And that was every single one of us. It's during, let me set the stage. It's during the last huddle. So before they go out on stage, her and the dancers have a huddle and β you need to watch it just so that we can all do their like chant, which is just amazing. And I'm not going to spoil it for you, but go watch it so you can see what it is. β But like each huddle, sometimes she speaks, sometimes somebody else speaks. I mean, it's,
I'm like, it's amazing. β But anyway, during the last one, she said that every single one of us has picked professions that categorically people for the majority of the time tell you that you shouldn't do it. But basically look at us now.
Heather (24:46)
Yeah, isn't that the truth.
Like
if you tell someone I'm going to be a professional dancer. Most of the time we're like, well, what about a real job? Yeah, right.
Nicole Begley (24:58)
Okay. Good luck with that. How are going to pay your bills? mean, how
many times did that happen with like, I'm to be a photographer. I can't tell you Heather, how many times I think they've stopped now, but I haven't gone to as many, but that didn't really happen to me that much. And when I was imaging last year, but when I used to go to conferences like 10 years ago in the late teens, β
I would be talking to people and they'd be like the older people that have been in the industry for a while and they would ask what I photograph and I would say dogs and they would laugh at me. Yeah. And they'd be like, can't make a business out of that. I'm like, oh, you can. And I am. so let's circle back here to quote number four.
Heather (25:35)
No, for real.
Okay, that is so fascinating.
Yeah.
Nicole Begley (25:52)
What they think about me is none of my business.
Heather (25:55)
You know, those are the same people who are like, don't let your friends and family tell you you can't make a living out of that or it isn't possible and then they turn around and do that to you.
Nicole Begley (26:04)
Yeah, no, I think most of those people were the people that were like, β now there's digital photography. It's so much easier. Everyone's a photographer. It was those people that were stuck in the industries changing because every industry changes. There is not one industry on this planet that is not continuing to change. mean, look at the music industry. β We're Gen X. We had to buy our music collection 37 times. From like vinyl to cassette tape.
Heather (26:11)
Hmm. Hmm.
Yes.
Yes.
Ha ha ha!
Nicole Begley (26:33)
You like buy the, the, the, the digital file to then streaming and, or CDs, don't forget the CDs. Like I'm saying, so like every industry is constantly changing some more than others in different seasons. β but, but when you sit there and quote number five, think about the bad things that are happening instead of like, what opportunity does this make? How is this happening for me?
Heather (26:42)
right, yeah.
Nicole Begley (27:01)
Where do I go from here? Like, what's the new path? Then that changes everything.
Heather (27:07)
love the idea of how is this happening for me because I teach the scientific method inside of Elevate. You try something, it's an experiment, and oftentimes it doesn't work. I I would argue that nine out of 10 of my experiments do not work. But when something doesn't work, a scientist does not get mad about that. They actually get very, very excited because then they have more data, they learn more, they become more knowledgeable, know, better equipped.
Nicole Begley (27:27)
Mm-hmm.
Heather (27:37)
So all of these failures where we're like, β why is this happening to me? Or this is so hard, or I'm not getting clients, or I joined this networking group, this isn't working, that isn't working. It should be like, no, that's good. I'm glad that that didn't work because now I have a sharper skillset. And if you can lean into that, you are unstoppable because disappointment failure,
Well, that's what stops most people. But if you think, no, this is happening for me because it just gave me more data, then you that's not to say it's not disappointing. You know, have your minute and then, OK, that happened for me to learn something over here. So what's next?
Nicole Begley (28:19)
Yeah, I love it. Awesome. All right. So this was super fun. We're going to continue the series again, if you don't like Taylor, I think you still probably got some really good lessons out of this podcast. that will continue. but it's just an incredible, when you look at the different things she puts out through the lens of business and, β and mindset really of approaching those businesses, there are so many lessons to be learned. So Heather, it's great to have you back on the podcast. it's been a minute we've been trying. So.
behind the scenes little, little peak, we have now a standing Wednesday, β podcast recording, but the weather, my, my dad's little heart procedure, getting my house painted. I mean, all on my side. I'm sorry, So, so anyway, β these are my favorite podcast episodes to bring to you guys. And, hopefully we'll bring in a lot more. So.
Heather (29:05)
That's okay! That's okay! I'm here for you whenever you're ready. It's totally fine.
Nicole Begley (29:19)
Anyway, thanks for being here. See you guys soon.
Welcome!
I'm Nicole and I help portrait photographers to stop competing on price, sell without feeling pushy, and consistently increase sales to $2,000+ per session - which is the fastest path to a 6-figure business. My goal is to help you build a thriving business you love while earning the income you deserve.